Paper is attractive and adds value to the products

Paper packaging appeals to shoppers and consumers both at the point of sale and the point of consumption.
 
European consumers prefer paper, showed the PaperImpact Consumer study, where almost 8000 European consumers were interviewed. The amazing 93 % of European consumers chose paper as their preferred packaging material. The most valued arguments for paper were: Paper is sustainable & environmentally friendly, convenient, appealing and it adds value to the product.  Consumers like paper because it its pleasant to touch and easy to use. Opening and reclosing are easy and paper also tears only as far as one wants it to = 'controlled tear' . A good example, where paper labels are really felt of adding value is the category of luxury beverages like champagne, whisky and grand wines. The consumer could not imagine of buying a champagne bottle with a plastic label to a memorable occation.

The Packaging designers love to work with paper.

Why paper is attractive to designers ?
 
Paper helps designers to create strong branding and because of the excellent surface and visual properties that paper labelling offers, products can be shown at their best at the point of sale. Paper label also allows effective brand communication and is an important part of the total product experience.

Quotes from a well-known European packaging designer, Mr. Rowland Heming, (Designboard, Belgium) :

• Paper is an exciting and creative medium
• It is tactile, sensorial and appeals to our senses
• It creates a strong and intimate reletionship between consumers and the brands