About us / Mission 
Our mission
Our mission statement is: 'Unfolding the potential of paper', which means that we want to tell what paper packaging can do.
We want to improve awareness of the advantages that paper offers as a substrate for wet-glue labels, self-adhesive laminates and flexible packaging.
Our products are in the beginning of the paper packaging value chain, but we would very much like to involve the whole value chain: Also the converters, brand-owners and retailers in the discussion of benefits of paper. The final decision of buying a product is normally made at the point-of-sale by the final consumer or shopper based on their perception of the product and it's package together.
To improve awareness, we have a very active communications program. Our main communications tools are: Own yearly Speciality Paper Conference, our client magazine the Newspaper twice a year (20.000 copies in Europe), our web-site, our Paper Ambassador multimedia program, press-releases , presentations in Conferences etc.
We want to improve awareness of the advantages that paper offers as a substrate for wet-glue labels, self-adhesive laminates and flexible packaging.
Our products are in the beginning of the paper packaging value chain, but we would very much like to involve the whole value chain: Also the converters, brand-owners and retailers in the discussion of benefits of paper. The final decision of buying a product is normally made at the point-of-sale by the final consumer or shopper based on their perception of the product and it's package together.
To improve awareness, we have a very active communications program. Our main communications tools are: Own yearly Speciality Paper Conference, our client magazine the Newspaper twice a year (20.000 copies in Europe), our web-site, our Paper Ambassador multimedia program, press-releases , presentations in Conferences etc.
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